Unplanned Purchases and Retail Competition

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Unplanned Purchases and Retail Competition

I propose a framework in which consumers have biased beliefs about their future purchase probabilities, leading them to make unplanned purchases. Using this framework, I examine the phenomenon of below-cost pricing and the welfare effects of banning it. When the market is covered, a ban on below-cost pricing raises social surplus, although consumers need not gain—they are only guaranteed to ben...

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ژورنال

عنوان ژورنال: American Economic Review

سال: 2017

ISSN: 0002-8282

DOI: 10.1257/aer.20140605